THE
AGENCY
Hi✌️Ad Age. We’re Red Square.
We’re the best small agency you’ve only just heard of. We deal in ideas, design and media that are category defying. We make all sorts of things.
Including these three things. Start scrolling to check it out.
WHAT
Comes
Next
Campaign 1
Hibbett Sports
In a year marked by the ultimate pivot, 2020 found us running at full speed in the digital space for this athletic-inspired fashion retailer. Our task? Utilize a relatively modest budget and strategic approach to create a differentiated customer experience to win the day.
With slightly more than 1,000 stores, Hibbett Sports isn’t exactly a mom-and-pop retailer. But they are also not a behemoth. Building upon the previous year’s success in digital, we turned our attention towards brand building to endear them to their Gen Z base and gain new customers.
The results? A record year in the form of double-digit store growth, an improved in-store experience, higher brand engagement and the attraction and retention of new customers.
Results
Increase In Sales
19.9%
In-store sales increase
22.2%
E-comm sales increase
89.3%