Red Square

THE

AGENCY

FOR

Unifying America. One waffle at a time.

Capitalizing on the irreverent tone of voice Waffle Stop is known for, Red Square created a social media campaign that lived at the center of an incredible cultural moment. One nation, under waffles.

Scroll down to check out the results.

FOR

WHAT

Comes

Advertising often works best when it tells the truth and exposes social tensions. In the case of this campaign, it did both. Red Square developed a cross-platform campaign with a bold request: choose Waffle Stop for breakfast and lunch. Bold indeed.

Under the banner “United We Waffle,” our team blanketed the Seattle-Tacoma electorate with yard signs, bumper stickers, buttons, social media posts and videos that leverage all the tricks.

Did we win? You better believe it. Sales grew during and after the campaign almost 4% month-over-month. Not to mention that Waffle Stop was busier October 2020 at 50% dining room capacity than the previous year at 100%.

Social media was the key driver of website traffic growth during the campaign period.

Results

Year-over-year sales grew

25%

Growth in Facebook to website visits

100%

E-comm sales increase

89.3%

Unifying America. One waffle at a time.

Campaign 2

Waffle Stop

Advertising often works best when it tells the truth and exposes social tensions. In the case of this campaign, it did both. Red Square developed a cross-platform campaign with a bold request: choose Waffle Stop for breakfast and lunch. Bold indeed.

Under the banner “United We Waffle,” our team blanketed the Seattle-Tacoma electorate with yard signs, bumper stickers, buttons, social media posts and videos that leverage all the tricks.

Year-over-year sales grew

Growth in Facebook to website visits

E-comm sales increase

Next Campaign

Foxwoods